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David Cush (Virgin America): Why We Hate Our Airlines
Nov 9, 2011
(Psst— Click around.
Click the notes below to skip to the good parts.)
The flying process is dehumanizing. "We've ignored our customers for a long time."
Why do airlines struggle to innovate?
"Complicated, technical business."
Innovation falls to the wayside, plus cost pressures take their toll.
Virgin America innovations:
Technology: in-flight entertainment, seatback crew communication, power plugs, wifi.
We're considering a starfield -- a representation of the actual stars -- on the ceiling.
Possibly cameras to allow everyone to "have a window."
Social networking on an airplane?
Potentially social gaming within or between aircraft.
Frequent flier programs are Virgin's biggest competition. FF programs don't want Virgin to participate.
How important is an airline's web site?
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